Eventually a mutual friend introduced Lori to me. We negotiated a path that allowed Lori to publish with an exclusive publishing imprint. That way Lori got the professionalism of a trad publisher—marketing bump, distribution strategies—while retaining the creative control that was important to her.
That meant editorial decisions at every level: structure, pacing, emphasis, diction, and how claims were framed on the page. The standard was simple. Every sentence had to earn trust.
